About BuzzTalk

Today’s management challenge is to improve ROI by saving investments and increasing return. Business professionals are using advanced support systems for enhanced budgeting, planning and decision making. Meanwhile Social Media are proliferating, and massive data flows are containing huge amounts of valuable, yet under-utilized market information. The launch of BuzzTalk might change this quite rapidly.

Running a Market Driven Business
When you are running a market driven business you need to make sure all aspects of the business are dedicated to meeting needs or solving problems of customers. These aspects include market driven service provision, product development, organisation development, planning and communication. In our rapidly changing world this can be a challenging job. With better knowledge and understanding of what is going on out there you could make smarter decisions and get better results. But how do you get additional market intelligence quickly and at affordable cost?

Rich Data Sources
The emerging social media offer you a great opportunity to improve your business. There are four main streams of raw data: news sites (journalists), scientific journals (scientists), blogs (opinion leaders) and Twitter (consumers). Most data, however, are unstructured and textual in nature, and far too big for the human brain to handle.

Social Web Intelligence
However, by adding advanced Social Web Intelligence, empowered by BuzzTalk, to your business processes you can access and analyze the data flows easily and quickly, and take action. BuzzTalk gives you unprecedented access to unstructured, textual data, enabling you to use such data to support decision making at both the operational and the strategic level.

BuzzTalk
In this way BuzzTalk offers a revolutionary shift in the way market monitoring and analysis is done, enabling new ways to facing today’s management challenge.

BuzzTalk is unique in several respects:

• BuzzTalk is based on scientifically underpinned insights, algorithms, software and tools
• Buzztalk detects relevant peaks in the buzz on the Social Web and provides you with effective tools to analyze and report the sentiments and moods people express. 
• BuzzTalk is a fully transparent “White Box”: it allows you to retrieve the original documents; it can also display their sources and show you how the software analyzed the sentiments.

Monitor, analyse and act
BuzzTalk allows you to operate at different levels of aggregation: branch of industry, market segments, companies, brands and even to retrieve and focus on individual documents and tweets. So you can monitor and analyse the buzz around your industry at large as well as about specific brands to observe and analyse opinions, sentiments and moods. The results can complement existing information; enhance your understanding of the market, and support planning, decision making and action.

Dual track
In this way you can integrate BuzzTalk into a new management information mix, that supports planning and decision making within the various business processes in your organization.

Such a job will take time to complete and you should carefully consider whether a dual-track process is appropriate for applying BuzzTalk:

• Planning and executing a plan for gradually integrating Social Web Intelligence into your strategy and daily working routine; 
• Gaining expertise while moving forward. You could start, for example, measuring the performance of your marketing communication campaigns using BuzzTalk as the tool for monitoring and analyses.  

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